How much does Starbucks cost? Analysis of the latest prices and popular drinks in 2024
Recently, Starbucks price adjustments and related topics have once again become the focus of hot social media discussions. This article combines hot data on the entire network for the past 10 days to organize the latest price list and consumption trend analysis for you.
1. 2024 Starbucks China Core Product Price List
| Product Category | Cup type | Price range (yuan) | Celebrity single product |
|---|---|---|---|
| Classic coffee | Chinese cup | 30-35 | Latte/American |
| Frappuccino series | Big cup | 38-45 | Matcha Star Frost |
| Chavana | Super big cup | 36-42 | Ice Shaking Lemon Tea |
| Baked goods | Single product | 18-32 | Tiramisu |
| Seasonal limited | Chinese cup | 35-48 | Sakura Latte |
2. Three major consumer hot spots in the near future
1.Hide menu goes red: DIY formulas such as "Strawberry Mandarin Duck" emerged on social platforms, with a cost of 15-20 yuan lower than official drinks
2.Regional price difference: Some single products in first-tier cities such as Beijing and Shanghai are 5-8 yuan higher than those in second- and third-tier cities
3.Membership system adjustment: The newly launched "Venus Card" requires an annual consumption of 1,500 yuan, which triggers cost-effective discussions
III. Analysis of consumer behavior data
| Consumption scenarios | Percentage | Order customer price (yuan) |
|---|---|---|
| Weekday breakfast | 42% | 45 |
| afternoon tea | 31% | 68 |
| Weekend social | 27% | 92 |
4. Money-saving strategy
1.Discount hours: Some stores offer a second cup at half price every day from 14 to 17 o'clock
2.Get your own cup for 4 yuan off: Environmental protection policies are effective for a long time, and the annual savings can reach 1,000 yuan
3.Bank cooperation: Investment Promotion/CITIC Credit Card will be 15 off for every 60 on Wednesday
Data shows that Starbucks customer base will show a trend of younger age in 2024, with consumers aged 18-35 accounting for 76%, among which the student group lowering the consumption threshold through order trading and other methods. It is worth noting that the search volume of "Starbucks Flat" soared by 200% in the past week, reflecting the consumption grading trend.
Experts suggest: Look at brand premium rationally and choose a product portfolio that suits personal consumption capacity. For high-frequency consumers, it is recommended to make full use of the membership points system, and it is more cost-effective to apply for star gift cards for consumption of more than 12 cups per year.
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