How to open a store on WeChat official account? Teach you step by step how to easily start an online business
In recent years, with the rise of social e-commerce, WeChat official accounts have become an important platform for merchants to expand their online businesses. This article will combine the hot topics and hot content on the Internet in the past 10 days to provide you with a detailed analysis of how to open a store on the WeChat official account, and attach structured data for reference.
1. Why choose WeChat official account to open a store?
According to recent hot data analysis, WeChat public accounts have the following advantages:
| Advantages | Data support |
|---|---|
| Huge user base | WeChat official account has more than 1.2 billion monthly active users |
| Strong social fission ability | The average forwarding rate of high-quality content can reach 8% |
| Lower operating costs | Compared with independent APP, it can save 60% of customer acquisition costs. |
| Various methods of monetization | Support e-commerce, advertising, knowledge payment and other models |
2. Preparations before opening the store
Recent hot topics show that you need to make the following preparations to successfully open a store:
| Preparation | Specific requirements |
|---|---|
| Register a public account | Select a service number (activate payment function after authentication) |
| Determine business model | Self-operated, distribution or platform model |
| Prepare qualification documents | Business license, legal person ID card, etc. |
| Design store image | Including logo, main visual, product display template |
3. Detailed steps for opening a store
According to the latest operating cases, the store opening process is as follows:
| steps | Operation guide |
|---|---|
| 1. Apply for WeChat payment | Enter the public platform → WeChat payment → apply for activation |
| 2. Select store system | You can use WeChat store or third parties such as Youzan and Weimeng |
| 3. Connect with the backend | Bind the selected store system to the official account |
| 4. List products | Improve product information, prices, inventory, etc. |
| 5. Set up marketing functions | Coupons, group booking, membership system, etc. |
| 6. Submit for review | Waiting for official WeChat review and approval |
4. Operation skills (recent hot methods)
Combined with the latest successful cases, share the following operational skills:
| Skills | Implementation method |
|---|---|
| Short video delivery | Make a 15-second product display video and insert it into a public account article |
| community fission | Achieve rapid dissemination through WeChat group + mini program |
| KOL cooperation | Looking for experts in vertical fields for promotion |
| data analysis | Use WeChat data assistant to optimize operational strategies |
5. Frequently Asked Questions
Based on user search hotspots in the past 10 days, the following frequently asked questions have been sorted out:
| question | solution |
|---|---|
| Can an individual open a store? | Personal subscription account cannot activate payment function |
| How much does it cost? | Certification fee 300 yuan + WeChat payment rate 0.6% |
| How to increase sales? | Optimize titles + regular activities + precise delivery |
| What to do if the review fails? | Check qualification integrity + resubmit |
6. Sharing of successful cases
Recent popular public account store cases:
| Store name | Operational Highlights | monthly sales |
|---|---|---|
| XX healthy food | Content planting + community operation | 800,000+ |
| XX maternal and infant products | KOC fission + live broadcast to bring goods | 1.2 million+ |
| XX cultural and creative brand | IP co-branding + limited sale | 500,000+ |
Through the above structured data and detailed steps, I believe you already have a comprehensive understanding of WeChat official account store opening. Combined with recent hot operating methods and seizing social e-commerce opportunities, you can open up your business territory in the WeChat ecosystem.
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