What drinks are available on the market? Full analysis of popular drinks in 2023
With the diversification of consumer demands and the improvement of health awareness, the beverage market has shown a trend of blooming in recent years. This article will combine the hot topics on the Internet in the past 10 days to provide you with an inventory of popular drinks currently on the market, and demonstrate their characteristics through structured data.
1. Carbonated drinks: classics remain the same, but innovation continues
| Brand | Product name | Features | heat index |
|---|---|---|---|
| coca cola | coke zero | Sugar-free formula | ★★★★★ |
| Pepsi | Pepsi Lime | Refreshing taste | ★★★★☆ |
| vitality forest | Sparkling water series | 0 sugar, 0 fat, 0 calories | ★★★★★ |
2. Tea drinks: a new trend in health and wellness
| Brand | Product name | Features | price range |
|---|---|---|---|
| Nongfu Spring | oriental leaves | Sugar-free raw leaf tea | 5-8 yuan |
| Master Kong | cold brew green tea | low temperature extraction | 4-6 yuan |
| Suntory | Oolong tea | Strong tea aroma | 6-10 yuan |
3. Functional drinks: meet specific needs
| Category | Representative products | Main functions | Applicable people |
|---|---|---|---|
| energy drink | red bull | Refreshing and refreshing | People who stay up late |
| electrolyte water | alien | Supplement electrolytes | Sports people |
| Probiotic drinks | Yakult | Regulate the intestines | Indigestion |
4. Emerging Categories: The sudden rise of plant-based beverages
The plant-based beverage market has grown rapidly in recent years, and here are the latest trends:
| Category | Represent the brand | raw materials | market growth rate |
|---|---|---|---|
| oat milk | OATLY | oats | 35%↑ |
| almond milk | blue diamond | Almonds | 20%↑ |
| coconut water | Vita Coco | coconut | 25%↑ |
5. Regional specialty drinks: cultural inheritance and innovation
Specialty drinks from various places are being spread across the country through the Internet:
| area | specialty drinks | Main ingredients | Hot trends |
|---|---|---|---|
| Guangdong | herbal tea | Chinese herbal medicine | stable |
| Sichuan and Chongqing | Sour plum soup | Black plum hawthorn | rise |
| Xinjiang | Cavas | honey hops | Emerging |
6. Analysis of consumer purchasing trends
According to the latest consumption data:
1.Healthy: Sales of sugar-free and low-calorie products increased by 45% year-on-year
2.Functionalization: The market share of beverages with specific effects expanded to 32%
3.personalization: Niche and customized drinks are sought after by Generation Z
4.sustainable: Attention to environmentally friendly packaging products increased by 60%
7. Future Outlook
The beverage industry is developing in a healthier, more personalized and more sustainable direction. It is expected that functional beverages and plant-based beverages will continue to maintain rapid growth in the next three years, while the market share of traditional carbonated beverages may further shrink. Consumers’ requirements for beverages are no longer limited to quenching their thirst, but want to obtain more added value.
The above is a comprehensive inventory of the mainstream beverages currently on the market. Whether you are looking for health, functionality or a unique taste, you can find the product that suits you in the rich market selection.
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