Why did Tencent close Weishi?
Recently, Tencent announced the closure of its short video platform "Wei Shi", which quickly became a hot topic across the Internet. As an important product that once competed with Douyin and Kuaishou, the closure of Weishi triggered widespread discussion. This article will combine the hot content of the past 10 days to analyze the reasons for the shutdown of Weishi and present key information through structured data.
1. Background and timeline of Weishi shutdown
| time | event |
|---|---|
| September 2013 | Tencent Weishi officially launched, focusing on short video social networking |
| 2017 | Weishi suspends operations due to competitive pressure |
| 2018 | Tencent restarts Weishi and invests a lot of resources |
| December 2023 | Tencent announces official shutdown of Weishi |
2. The main reasons for the shutdown of Weishi
1.Market competition is fierce and it is difficult to break through
Platforms such as Douyin and Kuaishou have occupied the vast majority of the market share, but Weishi has never been able to break through the bottleneck of the "second echelon". The following is a comparison of the user scale of short video platforms in the past three years:
| platform | Number of users in 2021 (100 million) | Number of users in 2023 (100 million) |
|---|---|---|
| Douyin | 6.8 | 8.2 |
| Kuaishou | 4.5 | 5.6 |
| Micro vision | 1.2 | 1.5 |
2.Resource integration and strategic adjustment
Tencent has allocated more resources to video accounts in recent years, and the latter has rapidly emerged relying on the WeChat ecosystem. In 2023, the number of video account users has exceeded 400 million, becoming the new focus of Tencent’s short video business.
3.Poor commercial performance
Weishi’s advertising revenue and live broadcast reward scale are far lower than those of its competitors:
| platform | Advertising revenue in 2023 (100 million yuan) | Live streaming revenue (100 million yuan) |
|---|---|---|
| Douyin | 1500 | 800 |
| Kuaishou | 900 | 600 |
| Micro vision | 80 | 50 |
3. User and industry response
After Weishi was shut down, a variety of voices appeared on social media:
| opinion type | Proportion | Typical comments |
|---|---|---|
| Regret | 35% | “Microvision’s filter effects have always been very useful” |
| understand | 45% | “It’s really difficult to do it under the monopoly of Douyin and Kuaishou.” |
| criticize | 20% | “Tencent always gives up halfway” |
4. Impact on the industry
1. The short video industry’s “two powers competing for hegemony” pattern is further consolidated
2. Tencent will focus more on the synergy between video accounts and WeChat ecosystem
3. Small and medium-sized short video platforms face greater pressure to survive
5. Future Outlook
Tencent’s closure of Weishi reflects the new normal of the Internet industry:
-Focus on core strengths:Abandon non-strategic loss-making businesses
-Ecological synergy: Developing video accounts based on WeChat
-rational competition: No longer blindly follow market hot spots
Some analysts predict that the short video market may undergo the following changes in the next three years:
| Trend | possibility |
|---|---|
| Douyin/Kuaishou duopoly | 85% |
| Video accounts become the third pole | 70% |
| Emerging platforms break through the siege | 30% |
The end of Weishi is not only the result of market competition, but also indicates that the Internet industry is moving from "barbaric growth" to a new stage of "intensive farming".
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