Title: Why does the twilight of milk lumps disappear?
The gradual disappearance of milk nuggets, a traditional dairy product, has been widely discussed in recent years. This article will analyze the reasons for its disappearance from market data, consumer preferences, industry trends, etc., and explore the deep-seated issues behind this phenomenon based on hot topics in the past 10 days.
1. Hot topics in the past 10 days and discussions related to the twilight of milk lumps
| Hot search keywords | Discussion popularity (index) | Main point |
|---|---|---|
| Milk lumps disappear at dusk | 152,000 | Traditional crafts are lost and market demand declines |
| The decline of traditional dairy products | 98,000 | Impact of modern food and changes in young people’s preferences |
| healthy eating trends | 126,000 | Low-sugar and low-fat products are more popular |
2. Analysis of the reasons for the disappearance of milk lumps
1.Changes in market demand: Modern consumers are more inclined to choose low-sugar and low-fat dairy products, while the high-sugar and high-fat formula of traditional milk cubes is gradually being marginalized.
| consumer group | Preference changes | influence |
|---|---|---|
| Young people (18-35 years old) | Prefer low-sugar, portable snacks | Milk block Twilight sales drop 40% |
| Middle-aged and elderly people (36-60 years old) | Still retain traditional taste preferences | Market share shrank to 20% |
2.Rising production costs: The traditional process of milk block dusk is complicated and labor costs are increasing year by year, while the cost of industrially produced alternatives is lower.
| Production cost items | Traditional craft (yuan/kg) | Industrial substitutes (yuan/kg) |
|---|---|---|
| Raw material cost | 25 | 18 |
| Labor cost | 15 | 5 |
3.Industry competition intensifies: Emerging brands are seizing the market through innovative flavors and packaging, while traditional milk blocks lack competitiveness.
4.Cultural inheritance gap: The younger generation’s awareness of traditional dairy products has decreased, leading to a disconnect among consumer groups.
3. The impact of hot events in the past 10 days on the twilight of milk cubes
1.Healthy eating trend: The popularity of the "low-sugar diet" topic on social media has further reduced the living space of high-sugar traditional dairy products.
2.The impact of new tea drinks: The milk cap products launched by the milk tea brand attract consumers who might otherwise buy milk cubes with richer flavors.
| Competing products | market share growth rate | Mainly attract crowds |
|---|---|---|
| New style milk tea | +35% | Women aged 18-30 |
| plant-based yogurt | +28% | Healthy eating enthusiast |
4. Possible solutions
1.product innovation: Develop low-sugar versions or add functional ingredients (such as probiotics).
2.cultural marketing: Disseminate traditional production techniques and enhance cultural value through short video platforms.
3.Channel transformation: Shift from traditional supermarkets to boutique supermarkets or e-commerce platforms to match target customer groups.
4.Cross-border cooperation: Co-branded with a tea brand and re-entered the market using milk cubes as raw materials.
5. Future Outlook
Although Milk Block Dusk faces severe challenges, there is still hope to achieve "rebirth of old products" by accurately grasping the consumer psychology of Generation Z and innovating in conjunction with national trends. The recent rise of the “nostalgia economy” (such as the popularity of old-fashioned dim sum) also provides reference cases. The key is to balance tradition and innovation and find a way of expression that fits modern consumption habits.
(The full text is about 850 words in total)
check the details
check the details
en
