What brand of coat is good? Popular brands and purchasing guides on the Internet in the past 10 days
With the arrival of autumn and winter, coats have become the focus of consumers' attention. This article will combine the hot topics and search data on the Internet in the past 10 days to analyze the most popular coat brands and key points for purchasing.
1. Top 10 popular coat brands on the Internet (data in the past 10 days)
| Ranking | brand name | heat index | price range | Main features |
|---|---|---|---|---|
| 1 | Max Mara | 98,500 | 8,000-30,000 yuan | Classic camel coat |
| 2 | Burberry | 87,200 | 10,000-50,000 yuan | plaid trench coat |
| 3 | Ordos | 76,800 | 3,000-15,000 yuan | cashmere coat |
| 4 | Waxwing | 65,300 | 1,000-3,000 yuan | Young and fashionable |
| 5 | ICICLE's Grain | 58,900 | 4,000-20,000 yuan | Environmentally friendly material |
| 6 | Uniqlo | 54,700 | 500-2,000 yuan | High cost performance |
| 7 | MO&Co. | 48,200 | 2,000-8,000 yuan | Design coat |
| 8 | Bosideng | 45,600 | 1,500-6,000 yuan | Warming function |
| 9 | ZARA | 42,100 | 800-3,000 yuan | fast fashion trends |
| 10 | Jiangnan commoners | 38,400 | 2,000-10,000 yuan | Literary style |
2. The five purchasing factors that consumers are most concerned about
According to analysis of discussion data on social platforms, the factors consumers pay most attention to when purchasing coats include:
| elements | Attention ratio | Popular brand recommendations |
|---|---|---|
| Material | 32% | Ordos, Max Mara |
| Version | 28% | Burberry, MO&Co. |
| price | 22% | Uniqlo、ZARA |
| color | 12% | ICICLE, Jiangnan Buyi |
| Warmth | 6% | Bosideng, Peacebird |
3. Fashion trends of coats in autumn and winter 2023
1.Classic camel returns: The search volume for Max Mara’s classic models increased by 40% year-on-year, making it the first choice for working women.
2.Environmentally friendly materials are popular: The number of discussions on coat products using renewable fabrics increased by 65%, with brands such as ICICLE performing outstandingly.
3.Oversized styles continue to be popular: The #oversizedcoat topic on social media has been read more than 200 million times.
4.The rise of functional coats: The search volume for styles with both windproof and waterproof functions increased by 80%, and Bosideng’s new technology series has attracted much attention.
4. Shopping suggestions for different budgets
| budget range | Recommended brands | Purchase channel suggestions |
|---|---|---|
| Below 1,000 yuan | ZARA、Uniqlo | Official flagship store, physical store |
| 1000-3000 yuan | Peacebird, MO&Co. | Brand discount season |
| 3000-8000 yuan | Ordos, Jiangnan Buyi | Try on and buy at the counter |
| More than 8,000 yuan | Max Mara, Burberry | Overseas purchasing agent or duty-free shop |
5. Maintenance tips
1. It is recommended that cashmere coats be dry cleaned and cared for once a year before and after the wearing season.
2. Use wide-shoulder hangers for daily storage to avoid deformation.
3. Pay attention to dust-proof light-colored coats, and it is recommended to store them in dust-proof bags.
4. Small-scale stains should be dealt with promptly to avoid spreading.
Summary: Choosing a coat brand requires comprehensive consideration of budget, wearing occasion and personal style. High-end brands focus on materials and craftsmanship, while fast fashion brands win on style. It is recommended that consumers refer to the data in this article to make the choice that best suits them based on actual needs.
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