How to enter Taobao Seller Center
With the rapid development of the e-commerce industry, more and more merchants choose to open stores on the Taobao platform. But for novice sellers, how to quickly enter the Seller Center may be a problem. This article will introduce in detail how to enter Taobao Seller Center, and attach recent hot topics and hot content to help merchants better operate their stores.
1. How to enter Taobao Seller Center

Taobao Seller Center is the core backend for merchants to manage their stores. The following are several common ways to enter:
| Entry method | specific steps |
|---|---|
| Via Taobao official website | 1. Open Taobao official website (www.taobao.com) 2. Log in to the seller account 3. Click "Seller Center" in the upper right corner |
| By Qianniu Workbench | 1. Download and install Qianniu Workbench 2. Log in to the seller account 3. Click "Seller Center" on the homepage |
| Via mobile Taobao APP | 1. Open the Taobao APP on your mobile phone 2. Log in to the seller account 3. Click "My Taobao" - "I am a seller" |
2. Recent hot topics and hot content
The following are e-commerce-related topics that have been hotly discussed across the Internet in the past 10 days for merchants’ reference:
| hot topics | heat index | Related keywords |
|---|---|---|
| Double 11 pre-sale starts | ★★★★★ | Pre-sale, coupons, live streaming |
| Taobao’s new rules: product description specifications upgraded | ★★★★ | Product description, violation penalties, platform rules |
| Short video sales become a new trend | ★★★ | Short video, live broadcast, traffic monetization |
| Small and medium business support program | ★★★ | Traffic support, subsidy policy, new store operation |
3. Core functions of Seller Center
After entering the seller center, merchants can manage all aspects of the store. The following are the main functional modules of Seller Center:
| Function module | function |
|---|---|
| Product management | Adding, removing, and editing product information |
| Order management | Process orders, shipments, refunds, etc. |
| shop decoration | Design store home page, detail page, etc. |
| Marketing Center | Set up preferential activities and participate in platform promotions |
| data analysis | Check store traffic, conversion rate and other data |
4. Frequently Asked Questions
1.Why can't I find the "Seller Center" entrance?
It may be that the account has not completed seller authentication. Please complete the real-name authentication and store opening process first.
2.Are there any differences in functions between the mobile version and the computer version?
The mobile version has simpler functions, while the computer version has more comprehensive functions. It is recommended to use the computer version for daily management.
3.How to quickly become familiar with Seller Center?
Taobao provides novice tutorials and online customer service. It is recommended to learn the basic operations first.
5. Summary
Entering Taobao Seller Center is the first step in store operation. Mastering the correct method can get twice the result with half the effort. Recently, there have been frequent hot spots in the e-commerce industry. Merchants should pay attention to platform dynamics in a timely manner and optimize operational strategies based on hot topics. I hope this article can help novice sellers get started quickly and achieve better results on the Taobao platform.
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